Some artists goes 360 (full circle). They start with a sound and get successfull with it by the public. Down the road they experiment new music and A) the fans are digging it or B) they are quickly forgotten.
The ones that stand out are the ones who have the ability to re-invent themselves without losing this particular sound and their fan base…
I think Snoop is one of them.
While he was in Jamaica he drops the “Dogg” on his name to be called Snoop Lion, and goes on performing reggae music. According to him the Rap game offer no longer a challenge so he wants to devote the rest of his career as being a Rastafarian and a Reggae artist. (I think secretly he was already as he rocks dem dreads and smoke buddah bless like one).
Hall of Fame artists RUN DMC made the adidas very popular among the hip hop community as they dedicated an entire song to the famous brand. As far as I can remember when I was a teenager my favourite sneakers were the Nastase. Nothing but a classic thang, baby !
Nowadays the brand with the 3 stripes had launch a serie of kicks that speaks to young and older generations alike…
In this sponsored post Snoop Lion is rocking the new Originals.
Smart move from the artist to gain a new fanbase cause nobody beats this lions!
This post has been sponsored by adidas but all thoughts are my own.